After its success in the video-sharing industry, TikTok has decided to take gaming to the next level. The company is currently testing games in Vietnam. The goal is to increase advertising revenue and time spent on the app. Vietnam is a prime market for social media platforms, as 70% of its population is under 35 years old.
Tests of game feature in video-sharing app in vietnam
The video-sharing app TikTok is testing its new game feature in Vietnam. It is hoping to expand into South-East Asia and has a current user base of more than a billion monthly users. The addition of games would increase advertising revenue for the app. The tests could begin as early as the third quarter of 2022.
Vietnam is a promising market for TikTok, because the country’s population is relatively young and tech-savvy. As such, Vietnam is the perfect place for testing out this new feature. Adding games to TikTok could boost user engagement and revenue and potentially increase the video-sharing app’s user base.
TikTok, which is owned by China’s ByteDance, is testing its game feature in Vietnam. It plans to roll out the gaming feature in Southeast Asia, and may launch in Vietnam as early as the third quarter of this year. The company declined to comment on when it plans to roll out this new feature in other markets.
The Vietnamese market for gaming is attractive for many social media companies, and Vietnam’s seventy percent young population makes it a lucrative market for the company. The game feature will allow users to watch short videos and play games within the TikTok app. The first tests of the new gaming feature in Vietnam will be conducted in Vietnam, according to Reuters. The video-sharing app has partnered with Zynga Inc. to develop its game platform.